As I visit more and more blogs on the internet that interest me, I see more of them posting videos rather than providing content. And I have also heard that by adding video, you are opening up yet another SEO opportunity for your blog or website. So I decided to research and find out more about video blogging, and this is what I found.

What is video blogging?

A videoblog is a blog that uses video rather than text or audio as its primary media source. Cell phones equipped with cameras, digital cameras that can record short video sequences, or inexpensive video cameras equipped with microphones make it easy to acquire the raw content of a videoblog. I personally use the Flip camera to record my short videos with.

Videoblogs are usually accompanied by text or still images, and some include metadata or keywords to further annotate the site and to aid in SEO techniques. Digital video-editing software allows videobloggers to cut and paste sequences and integrate audio (background music, special effects, etc.). Like a text blog, a videoblog is updated regularly, typically includes personal or business reflections, often contains comments on other sites, and offers a simple web form for subscription and delivery through RSS feeds. Very much like a regular blog does.

How can a video blog benefit me?

Individuals like myself are finding that video allows them to express themselves more naturally and with greater facility than static, text-based sites. As video software and hardware capabilities advance, and as the medium matures, video enthusiasts could have significant influence on web site design and development for instructional purposes. I find it a way to gain trust from my current and potential clients as they can see me in action through my training courses and tips that I offer.

So if you are considering starting a video blog, be sure you have the right tools to get started. As I mentioned before, I invested in a Flip video camera to record my videos, then I can go in and edit them. Once I’ve edited them, then I use Vimeo to store them on so that I can embed them into my blog or website. A great example of one of my videos can be found at http://mywordpressmembership.com.