Blog Editorial Calendar – It’s Not Too Late to Create One

March 7, 2010

Granted we are nearing the end of the first quarter for 2010, you are not too late to create a blog post editorial calendar to keep you on track to meet your blogging goals this year. It’s no surprise in the online marketing arena that blogging is one of the most popular marketing tools on the net. Remember, fresh and viral content places you strategically in most of the major search engines for your industry.

So to be consistent with your daily or weekly blogging tasks, create a blog editorial calendar that you can plan out your article topics ahead of time, write your articles and post them on the day you want them to be broadcast. It’s much easier than saying you are going to blog daily or at least three times a week and you have no plan of action on what you are going to write or when you are going to write.

So I have included in this post a basic editorial calendar that I have put together using a simple Excel spreadsheet that you can download and use it anyway you like. Click HERE to download your copy to your computer.

How to Use the Blog Editorial Calendar

The editorial calendar spreadsheet is laid out so all you have to do is input your daily or weekly topics and a slot to input the different categories that correspond with your current blog categories. It may be easier for you to list the different categories that you want to write about and build your blog articles from the categories you choose.

Here is an example of what my editorial calendar would look like:

Set aside some time to complete your editorial calendar because it will take you an hour or two to put all your categories and topics in it, but once it is completely filled out, then you have a clear focus on what you will be writing for the whole year, not just tomorrow when you haven’t even thought what you were going to write about!

Another thought is that your blog editorial calendar may not be totally set in stone what you are going to write about. You can always tweak your schedule to meet the changing needs and trends of your business. But just think…you have a schedule that you can stick too!