As a product developer and seller, it can be a challenge to determine where you want to promote your products (or services). What is THE best option is to create and promote a sales page or sales letter.

Below are some pros and cons on why you should consider using a stand-alone sales page with its own domain name versus one that is listed on your website domain name.

The PROS:

• A product page or sales page having its own URL would be indexed separately and having a better chance to be searched and clicked on using major search engines.
• You would be able to track your traffic statistics and effective marketing strategy having a separate product page.
• You can showcase your compelling offer, coupled with client testimonials to strengthen your sales pitch, which is separate from the kind of content you have on your website pages.
• Starting your product page with an eye-grabbing headline and pay button could easily make the purchase.

The CONS:

• Unless you do not have a link to the sales page on your website or have it as a navigation button on your website, then it can easily be buried.
• If you are not marketing your page using your subscriber list or using social media marketing techniques, again, that stand-alone page could truly be standing “alone”…collecting dust.
• Be aware of the length of your product page. Your readers could become bored or frustrated with the content and leave the page without making a purchase.
• Having only one page creates less of a chance of visibility and purchase success. Developing more than one product and marketing the sales page(s), gives you more visibility and more traffic, thus increasing the chances of orders.

I have been selling products of my own for over a year now and I have actually created both a stand-alone product page and a product page on my main website. What seemed to have worked better for me was having the sales page as a separate web page with its own domain name. I had more product orders by keeping my product page separate from my main website.

But this may not be the case for each product. What could make the product sales difference is how you are promoting your product beyond the page or website. That’s a great topic for another article regarding promoting your product online and offline!