Now how many times have you heard, “Don’t judge a book by its cover!”? Way too many times for me to count. I couldn’t resist adding a twist to the title and having it read, “Don’t read a blog by its cover”! There’s a story behind this title…read on.

How many times have you visited someone’s website only to totally ignore the blog page? Before you decide that you don’t like the layout of someone’s website you are visiting, give it a chance and just take a moment to visit their blog page and read their blog postings. You may actually gain insight or information on what the blogger has to say. Better yet, if you like the information they provide, don’t hesitate to subscribe to their blog by an email web form or via RSS. Hopefully, this blog has the capability to subscribe. If not, the author is missing out on some great traffic to their site!

This is just one of the items that I will be seeking on sample blogs that I will be critiquing on next month’s WordPress Q&A call. Granted the author may be providing great content, but it is so, so important to keep your readers coming back so they can gain interest in what you have to offer. Okay, I couldn’t resist this cliché either…build it and they will come! They will come only if you have made an effort to index your blog site by easily available SEO tools for WordPress. The SEO tool I use for most of my blogsites is the All In One SEO Pack which you can find here.

Certainly, there are other ways to promote your blog, but the most important thing to remember is to post often! I would love to hear from you if you have other ideas you want to share. I’ll be glad to pass them on to the list in my next edition of the WordPress to Website newsletter! Email me at aletha@theblogstrategist.com.