Pros and Cons of a Stand-Alone Sales Page

June 2, 2010

As a product developer and seller, it can be a challenge to determine where you want to promote your products (or services). What is THE best option is to create and promote a sales page or sales letter.

Below are some pros and cons on why you should consider using a stand-alone sales page with its own domain name versus one that is listed on your website domain name.

The PROS:

• A product page or sales page having its own URL would be indexed separately and having a better chance to be searched and clicked on using major search engines.
• You would be able to track your traffic statistics and effective marketing strategy having a separate product page.
• You can showcase your compelling offer, coupled with client testimonials to strengthen your sales pitch, which is separate from the kind of content you have on your website pages.
• Starting your product page with an eye-grabbing headline and pay button could easily make the purchase.

The CONS:

• Unless you do not have a link to the sales page on your website or have it as a navigation button on your website, then it can easily be buried.
• If you are not marketing your page using your subscriber list or using social media marketing techniques, again, that stand-alone page could truly be standing “alone”…collecting dust.
• Be aware of the length of your product page. Your readers could become bored or frustrated with the content and leave the page without making a purchase.
• Having only one page creates less of a chance of visibility and purchase success. Developing more than one product and marketing the sales page(s), gives you more visibility and more traffic, thus increasing the chances of orders.

I have been selling products of my own for over a year now and I have actually created both a stand-alone product page and a product page on my main website. What seemed to have worked better for me was having the sales page as a separate web page with its own domain name. I had more product orders by keeping my product page separate from my main website.

But this may not be the case for each product. What could make the product sales difference is how you are promoting your product beyond the page or website. That’s a great topic for another article regarding promoting your product online and offline!

Link Building for Your Website

November 16, 2009

What is link building?

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site visitor-popular.

There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other’s link on their website. After link building, when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building:

1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
3. Link building helps in creating awareness, visibility and credibility of your site.
4. The site also obtains wider search engine exposure.
5. It also helps the website get indexed by search engines.

Overall, link building is one of the most important steps in building a site, getting quality links improves your PR and it excites the search engines. There is also the big possibility of gaining traffic to your site. It has been said that link building is dying out but the facts are simple; you build a site and build links and traffic will come!

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